Creating highly visual commercial projects
PostPanic is a hybrid film company with the in-house capability to make whatever form of creative project we want to immerse ourselves in. We’re driven by the passion to create beautiful and memorable commercial storytelling. Working direct with brands and also digital/advertising agencies, PostPanic is a tight-knit team of directors, creatives and producers ranging in specialisms from live action direction/production, animation and motion graphics through to high-end VFX and VR/AR development.
After two years of technology-led visual aesthetic within their product films, Philips Television decided to change the emphasis to a more human factor asking us to focus instead on the emotions surrounding television viewing. Our solution was a warm, natural glimpse into the lives of the many different types of Philips Television viewers. With over 15 films to be made communicating product ranges and varying features, each film was allocated a ‘hero’ household which interacted with its extra member of the family, namely the ‘television’.