Creating highly visual commercial projects

mtv rocks! idents

Client: MTV ROCKS
Director: MISCHA ROZEMA

MTV Rocks showcases the best in international alternative music, spanning genres such as new wave, punk, rock, indie and rap. MTV Rocks is about celebrating rock attitude and associated subcultures. PostPanic was asked to develop and produce all 9 idents for this new international channel. Director Mischa Rozema developed a central theme and wrote a set of scripts based in an imaginary landscape populated with surreal characters and situations.