Creating highly visual commercial projects

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Sky 3d: DNA

Client: sky
Director: jon yeo
EXTERNAL PRODUCTION

To mark the one year anniversary, Sky Creative set about the task of refreshing the Sky 3D brand. Vibrant colourful powder goes to illustrate the “DNA” of the channel. Director Jon Yeo decided to shoot the action for real, rather than generating the material and behaviours digitally. Custom rigs were constructed to put the powder material through various physical stresses. These events were capture in extreme slow motion on a pair of Phantom cameras.