Creating highly visual commercial projects

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mattel: hot wheels

Client: MATTEL
co-Director: CHRIS STAVES

PostPanic was asked to direct and produce a unique 3d projection to launch the new Mattel range for ‘Hot Wheels’. Their brief was to show the notorious Hot Wheels Skull Racers shattering the façade of one of Sydney’s most historic building, The Customs House, as they competed in the ultimate race battle. For PostPanic, the project was primarily a technical challenge within 3 mapping (projecting 3d animation to precisely fit the architecture of a specific building) especially as the Customs House was not a flat façade but containing lots of depth which had to be integrated into the film.