Creating highly visual commercial projects
PostPanic is a hybrid film company with the in-house capability to make whatever form of creative project we want to immerse ourselves in. We’re driven by the passion to create beautiful and memorable commercial storytelling. Working direct with brands and also digital/advertising agencies, PostPanic is a tight-knit team of directors, creatives and producers ranging in specialisms from live action direction/production, animation and motion graphics through to high-end VFX and VR/AR development.
Chris Staves was asked to direct two highly graphic commercials for the Consumentenbond (Dutch Trading Standards). For the first one, he was given a simple brief to show a radiator heating up through a thermal camera but take it to a more aesthetic direction. Chris decided to play on both the colour palette and the motion of heat spreading from pipes to radiator, to create a stylized graphic experience that most importantly, does not lose the feeling of realism. The spot captures a mysterious sequence of floating papers, sorting themselves out for the tax office. A combination of a live action set and CG papers, Chris wanted to achieve a visually distinctive poetic resolution.