Creating highly visual commercial projects
We are a hybrid commercial film production company specialising in integrated, mixed media projects. This means our roster of directors enjoy a dedicated, permanent in-house team of producers, motion designers, editors and VFX artists who work closely together throughout the whole live action and post production process. We work with agencies and direct with brands to create beautifully crafted / memorable visual projects.
A meeting between musician Jaimeo Brown and the New York-based filmmaker found the two of them shared similar views on how they liked to work, particularly in creating room for improvisation and intuition. With a new release for Brown coming up, a collaboration on a promo was the obvious next step. It was clear that Schiedon and Brown wanted to combine and reference elements from different eras and genres. And they shared a preference in working quite organically, combining high end technology with tactile, DIY methods. It was important not to lose the humanity in production, whilst also maintaining a sense of ‘imperfection' within the filmmaking. Schiedon explains, "The video applies that notion of imperfection, for instance, by using a partly practical, partly animated, approach to bring the skeleton dancer to life. There are smoother ways to do it, but none of them are this much fun."