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disney xd: chain reaction

Client: c&a
Director: Erwin van den IJssel

Director Erwin van den IJssel was asked to create a series of channel idents to promote Disney XD's summer theme of 'Chain Reactions’. Erwin decided to build story-based chain reactions which were crafted entirely out of objects kids could find at home. Disney XD also specified that the idents must have a Dutch 'feel' so objects were carefully made from subtely recognisable materials and products, such as the various food tins and bottles, chip boxes for football goals and traditional Dutch biscuits.